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Facebook lead generation campaigns are a cornerstone of effective digital marketing strategies, capable of drawing a steady stream of qualified prospects into your business. In this tutorial, we’ll explore how to leverage Facebook’s native lead forms to streamline your lead generation efforts.

Facebook Lead Forms vs. Website Redirects

When it comes to gathering leads through Facebook campaigns, you have two options: directing users to your website or using lead forms directly on Facebook. While each approach has its pros and cons, lead forms on Facebook typically yield higher lead volumes, albeit with potentially lower lead quality. Testing is key to determining which method best suits your objectives.

How to Create Facebook Lead Forms that Convert in 2020

Setting Up a Facebook Lead Form

Creating a lead form on Facebook is a straightforward process that begins at the ad level. After selecting the lead generation campaign objective, you’ll be prompted to create a new form or modify an existing one. Opting for simplicity and clarity in your form design is paramount to maximizing completion rates.

How to Create Facebook Lead Forms that Convert in 2020

Volume vs. Intent: Choosing the Right Approach

Facebook offers two types of lead forms: “Higher Volume” and “Higher Intent.” While the former prioritizes lead quantity, the latter introduces an additional step for users to confirm their information, potentially yielding higher-quality leads. Testing both options can help determine which aligns best with your campaign goals.

How to Create Facebook Lead Forms that Convert in 2020

Crafting Compelling Questions

The questions section of your lead form is where you gather essential information from prospects. Balancing the desire for detailed lead profiles with the need to minimize friction is key. Start with basic fields such as email, full name, and phone number, gradually adding more as needed.

How to Create Facebook Lead Forms that Convert in 2020

Privacy Policy Compliance

To run lead ads on Facebook, you must have a privacy policy hosted on your website. Failure to comply with this requirement can result in ad account suspension. Ensure your privacy policy is up to date and accessible to users.

How to Create Facebook Lead Forms that Convert in 2020

Optimizing the Thank You Screen

The thank you screen serves as the final touchpoint for users after submitting their information. Customize this section to provide clear instructions and set expectations regarding next steps. Consider linking to your website for additional information or resources.

How to Create Facebook Lead Forms that Convert in 2020

Save or Publish: Finalizing Your Form

Once you’ve completed the form setup, you have the option to save your work for future edits or publish it immediately. Choose the option that aligns with your campaign timeline and objectives.

By following these steps, you can harness the full potential of Facebook lead generation campaigns, driving meaningful engagement and nurturing valuable connections with your target audience.

How to Create Facebook Lead Forms that Convert in 2020
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